Analytics

Emotions have historically been part of the shopping experience. Whether buying from the same local market each week because they have the best apples, or frequenting a certain bou... More

The Seattle Seahawks chose Amazon Web Services for its cloud computing, machine learning and artificial intelligence needs. The National Football League team will use the AWS cloud... More

Despite all the fanfare and hype, it’s fair to say that 5G hasn’t yet revolutionized consumers’ lives. While things like increased capacity, decreased latency, and network sl... More

Do advertiser and agency creatives need enhanced cross-platform tracking to inform decisions and enhance current and future campaign performance? Does the industry need to deliver ... More

As organizations adopt multi-cloud and hybrid cloud strategies, networks are becoming more complex. Enterprise network managing teams typically rely on multiple tools to monitor an... More

We are in the “Golden Age” of creativity, said Adobe CEO Shantanu Narayen during his opening keynote address at Adobe MAX in Los Angeles this morning. According to Narayen, tec... More

MicroStrategy announced that Clarín, a leading newspaper in Argentina, is the first media company to deploy HyperIntelligence across its employee base. Clarín’s employees, incl... More

Process mining is a new-age digital technology. It helps identify problems in a process by analyzing data from underlying systems. It uses algorithms to create a digital clone of a... More

The advertising industry is fascinating in a number of ways. On many fronts, the rate of change and adoption of new technology and data is astoundingly fast. In other ways, there i... More

Adobe is previewing a bunch of experimental features that could one day come to its apps, including several that use AI to manipulate images and audio. The features were revealed d... More

At its annual Ignite conference in Orlando, Fla., Microsoft announced a major new Azure service for enterprises: Azure Synapse Analytics, which Microsoft describes as “the next e... More

94% of enterprises say data and analytics are important to their business growth and digital transformation. 65% of global enterprises plan to increase their analytics spending in ... More

IoT requires strong executive sponsorship. Organizations will have to rely on a special kind of leader to seamlessly plan and deploy these solutions. Someone, such as an IoT archit... More

In anticipation of large crowds of enthusiastic fans, Miami Heat has some new tricks to win the hearts of fans and it goes beyond the court. Adobe Analytics is used to track and me... More

Analytics has long been the backbone of marketing success. Analytics enables marketers to make data-driven decisions, improve marketing campaigns and understand important customer ... More

Today’s leading companies are working very hard to be intelligent enterprises, capable of harnessing the power of end-to-end experience and operational data, to connect their dem... More

Netflix is trying to be more transparent with its creatives about how it counts a view on an original series or movie, and a letter sent to the British government includes three ne... More

SAP and the Women’s Tennis Association announced “patterns of play,” a new feature in SAP Tennis Analytics software for coaches, which for the first time will allow WTA coach... More

Traditional analytics and planning tools can provide visibility to the past and the present, but to see what’s coming, you need predictive analytics. One important source of pred... More

Fans access real-time insights on their handheld devices because of the Infosys Tennis Platform, a suite of digital technology tools contextualized to multiple aspects of tennis. T... More