Analytics

Netflix said that it has changed its benchmark for a counting views to whether a user sat through at least two minutes of the content. In its fourth-quarter letter to shareholders,... More

Earlier this month Adobe made a significant pivot in how it offers its huge bundle of marketing and web analytics tools, Experience Manager, opting to offer it on a cloud-native so... More

The internet is far more than a global shopping cart. It is the dominant force shaping contemporary culture and accelerating international cultural exchange. Where is this digitiza... More

Netflix’s use of big data has already been commented on in countless analyses: it is based on the channel’s supremacy, something that the company began to verify when it used t... More

Firm is helping clients accelerate their digital transformations through intelligent automation supported by Microsoft AI... More

Salesforce rolled out a new app that makes it easier to get started on Trailhead Playground, the free Salesforce learning environment that lets users test out any capabilities they... More

Spotify is launching a playlist generator today that can line up some killer tunes for you and your hamster, bird, iguana, dog, or cat. The company created a “Pet Playlist” web... More

As AI and machine learning continue to develop, the way we use analytics also continues to grow and change. While in the past, businesses focused on harvesting descriptive data abo... More

Companies have long relied on market research to determine how customers are using their products and whether they have underlying needs that a new feature might meet. Much of this... More

Spotify is modernizing how marketers advertise on podcasts, introducing a slew of new tools at CES in Las Vegas that make the old medium feel slightly more new. The company is cal... More

Artificial intelligence at the enterprise level has truly reached critical mass. It’s no longer an “if” question, but more of an inquiry into “how” and “when” AI will... More

AI and other analytics technologies are driving incredible innovations and advancements that are making it possible to do things with data that business leaders only dreamed of a s... More

Technology has made it possible for companies to collect data from a variety of sources — which is why most businesses have significant data repositories filled with rich custome... More

Veritone and Evolphin Software announced that the Football Club Internazionale Milano (Inter Milan) is leveraging a robust, AI-driven media asset management system based on Veriton... More

Data and analytics are permeating all parts of the digital enterprise. Here are the trends you need to watch in the years ahead.... More

Five technology trends are poised to transform the future of work beginning in 2020, DXC Technology announced as part of an annual forecast. The rapid adoption of emerging technolo... More

Cloud computing can make these sorts of outages a thing of the past. Customers appreciate websites and apps that work quickly and allow them to achieve their objectives, and using ... More

The National Football League is piloting a new 5G cloud technology launched in collaboration with innovation partners Amazon Web Services and Verizon to help enhance the delivery ... More

Every organization has felt the acute shortage of workers with analytic skills. But while the headlines often focus on the lack of data scientists, the far larger problem is that o... More

SoftServe announced that it has achieved Amazon Web Services Retail Competency status. The recognition acknowledges that SoftServe has technical proficiency and proven customer suc... More