Analytics
Vision Media Bolsters Video Technology by Integrating NPAW’s Video Analytics
Vision Media has integrated NPAW’s Video Analytics software into their video technology to enhance playback quality and help better track streaming performance for global users a... More
Anuvu Partners with Parrot Analytics to Enhance Data-Driven Content Curation
Anuvu announced a new partnership with Parrot Analytics, in global entertainment analytics, to provide customers with further insight on film and TV content demand around the world... More
IBC 2023: XL8 to Feature Collaborative Localization Platform Empowered by Generative AI
XL8 will unveil MediaCAT 3.0, featuring enhanced collaborative capabilities, at IBC 2023, Booth #1F36. MediaCAT, XL8's proprietary media localisation system, empowers users with cu... More
AI Models, AI Providers and Data Centers Keep Learning (CoreSite Blog)
Sometimes, the best way to start a conversation is to state the obvious: AI is the most disruptive technology since…let me think for a moment…the smartphone, IMHO. Venture capi... More
Veritone, U.S. Soccer Renew AI and Monetization Partnership
Through the global partnership, Veritone will continue to serve as the archive of record and a licensing partner for all U.S. Soccer owned content including all National Teams. Ver... More
Databricks Ventures Invests in Hightouch
Hightouch and Databricks are deepening their partnership to help companies turn their data into action. Hightouch, the Data Activation company, announced that Databricks Ventures h... More
Revenue Revolution in the Digital Age (Vistex Blog)
In this lightning-fast digital era, artificial intelligence-driven technologies are changing how we select and view media content on global platforms. Being able to produce and lic... More
Synamedia: Addressable TV Advertising is Possible, Profitable and Easier Than You Think
Not too long ago, targeted advertising – tailoring advertising to a particular segment – across a TV platform was unthinkable.... More
TV Advertising’s Evolving Ecosystem (Xperi Blog)
How targeting, buying, selling, and measurement adapt to a big data world.... More
Re-Thinking Digital Content Monetisation in the AI Era (Altman Solon Blog)
How generative AI will change digital publishing is yet to be determined, but publishers are attuned to how it might disrupt their business. Concerns range from worries that emergi... More
IRIS.TV, GroupM Partner to Unlock Video-Level Data for CTV and Online Video
The partnership is launching through GroupM Premium Marketplace and is a significant step towards improving video advertising performance and delivering better outcomes for adverti... More
AWS Launches a Solution For Off-The-Shelf ID Resolution (AdExchanger)
Amazon Web Services took another step in its development as a key ad tech integration hub with the general launch of a product called Entity Resolution. Think of as identity resolu... More
AI: Transforming the Creative Landscape (RS)
While concerns around new technology hold validity, it is crucial to uphold a guiding principle: the purpose of generative AI is not to replicate, but to aggregate.... More
XL8: Driving Affordable Localisation For the FAST Channel Market
The speedy rise of FAST, however, has flipped the paradigm 180 degrees. The good news is that FAST channels can create a major upside in licensing revenue, much of it incremental f... More
The Impact of Generative AI on Hollywood and Entertainment (MIT Sloan)
It’s still early days for generative AI-created entertainment, but it’s clear that something big is happening. A recent Wall Street Journal article noted that widely available ... More
The AI Hype Cycle is Distracting Companies (HBR)
Machine learning has an “AI” problem. With new breathtaking capabilities from generative AI released every several months — and AI hype escalating at an even higher rate — ... More
Audiences Transcend Marketing Channels; Measurement Can Do the Same (Nielsen Blog)
There is no shortchanging the complexity of today’s media industry, or the impact that the ever-expanding range of choice has on effective cross-media measurement. That complexit... More
Can an Algorithm Restore the ‘Lean-Back’ UX of Classic TV? (Reelgood Blog)
Long for the days of almost effortless TV watching? Ever wish watching TV was as easy as watching TikTok? These are the questions that Eli Chamberlin, Reelgood’s Head of Product ... More
Nielsen Introduces Media Data Room (Advanced Television)
Audience measurement, data and analytics specialist Nielsen is introducing Nielsen Media Data Room, a cloud-based platform designed to modernise the way the company distributes its... More
Adobe Express Gets Generative AI Tools to Level Up Your Design Experience (ZDNet)
Designing and creating content on Adobe Express have been made easier with AI.... More
