Analytics

LG Ad Solutions is providing Nielsen with ACR data for both linear and CTV measurement, providing greater stability for Nielsen National TV audience estimates. Nielsen is also rece... More

With Radius, developers will be able to deploy applications to private clouds, Microsoft’s own Azure and Amazon’s AWS, with support for Google Cloud coming soon. The overall id... More

Nielsen ONE enables publishers and platforms to know exactly who is watching what in order to reach audiences that matter most, and gives media buyers the power to plan, optimise a... More

Analyzing key data points throughout gameplay, the ‘Win Probability’ stat is designed to educate and inform fans as to how teams have fared when in similar competitive scenario... More

Mobile tech giant announces new platforms, developed in close collaboration with Meta, to provide breakthrough performance in immersive applications such as mixed and augmented rea... More

Brightspot announced a new version of its flagship product: Brightspot CMS version 4.7. Now, businesses can create, manage, and optimize content more quickly than ever before by us... More

Biomechanical data has emerged as a game-changing factor for Major League Baseball teams, offering a competitive edge in enhancing player performance and reducing injuries. Yet, de... More

The ability to analyse key metrics such as revenue from sales, territories where music is played, and popularity of particular music is invaluable to the growth of your music busin... More

As AI continues to become more prevalent in our day to day lives, the ongoing demand for skilled industry professionals who can utilize. its potential also continues to rise... More

We are investing in building our own foundation models and combining them with our deep understanding of business processes and SAP data. Using our own foundation models, we can cr... More

Joule is a natural-language, generative AI co-pilot that will be incorporated throughout the SAP cloud portfolio. Joule will allow customers to get smarter insights from data and w... More

The media industry has started to look beyond the hype around generative AI to identify the technology's underlying utility. The question is how much automation of human work does ... More

Retailers are waking up to the limitations of monolithic commerce stacks. These legacy models hinder one’s ability to be truly agile, which is particularly troublesome when consi... More

A rights management vendor must implement their solution thoughtfully and thoroughly to help you compete in today's market. They must understand the nuances of the rights managemen... More

This marks a pivotal moment, utilising cutting-edge AI-enabled Media Asset Management (MAM) technology & consulting services to harness the untapped potential of Active Archive... More

As traditional shows and series remain on hiatus, reality programming, sports broadcasts and game shows are now taking the limelight as they fill the gap left by the absence of scr... More

The surge of content localisation is a prolifically discussed topic, and it’s no secret that localisation has become essential for content providers, streaming platforms, and bro... More

Media and entertainment catalog management firm Fabric is collaborating with industry leaders IMDb, FOX Entertainment, Paramount, ITV, EIDR and Xperi to solve one of the entertainm... More

Vision Media has integrated NPAW’s Video Analytics software into their video technology to enhance playback quality and help better track streaming performance for global users a... More

Anuvu announced a new partnership with Parrot Analytics, in global entertainment analytics, to provide customers with further insight on film and TV content demand around the world... More