Marketing

Facebook announced today that it’s introducing a set of new features for publishers that will give them detailed audience metrics. Publishers will be able to view minutes viewed ... More

Oracle is partnering with a global marketing and technology agency on a digital practice designed to help brands create digital experiences. Oracle and Boston-based DigitasLBi toda... More

U.K. agencies are excited about the prospect of commercials during Facebook live streams, though questions around targeting and brand safety still linger. Facebook announced that t... More

With live streaming now seen as one of the preeminent trends of digital content, live music streaming network LiveXLive now has plans to monetize its live stream the upcoming Outsi... More

When Spotify partnered with AppNexus, The Trade Desk and Rubicon Project to execute private marketplace (PMP) deals on mobile audio inventory last week, it became the first digital... More

Big Blue says Watson is saving it a lot of green. For almost a year now the company has been trying out Watson, its cognitive computer that learns and makes snap decisions on the f... More

Digimarc today announced the hire of Matthew Okin as Packaging Design Director, bridging the cultural and technical gaps between product design, development, and implementation. An... More

In addition to creating a better user experience, personalisation can help advertisers understand their audiences better by measuring the outcome of their campaigns. Delivering per... More

Henner Herwig Jürgens, VAST MEDIA: Discovery Channel's long-running summer event "Shark Week" returned yesterday with a variety of new content and exclusive virtual and augmented ... More

A significant, yet lesser highlighted element of that update was the addition of auto-advance – when you select a relevant video channel in Explore, the content now flows onto th... More

Meet #Stickers — Twitter’s new system of visual hashtags to connect photos with others around the world. In a bid to compete with other social platforms’ visual tools — Sna... More

The questions “how much?” and “how soon?” have always been attached to the monetization aspect of TV advertising. When it comes to data insights on TV ad campaigns, those q... More

The North Face is one brand that has been experimenting in this space already – working with a tool called the Fluid Expert Personal Shopper powered by IBM’s Watson cognitive c... More

Spotify is experimenting with a feature called Playlist Extender that uses an algorithm to automatically suggest songs when you're creating playlists. And here's the crazy part: I... More

According to Salesforce’s 2016 State of Marketing Research Report, 73% of organisations say that developing a customer journey map is good for their business. But with the rise o... More

Streaming music giant Spotify announced recently that companies will now be able to shell out big bucks to sponsor playlists on its platform, which over the past few years have bec... More

Taking into account users’ emotions and situation is crucial when trying to get their cross-screen attention, Yahoo’s new study has found. Surveying 2000 people across Europe, ... More

YuMe has announced new capabilities to improve brand safety and viewability standards for its programmatic video advertising platform, YuMe for Advertisers (YFA). This includes int... More

According to Later, Instagram is in the midst of testing new analytics tools that provide deeper analytics — a move that continues the Facebook-owned photo-sharing platform evolu... More

Back in the golden age of advertising, immortalized in “Mad Men”, creative shops had more data and customer research at their fingertips than did their clients. Those days are ... More