Marketing

One of the most crucial partnerships for CIOs will be with chief marketing officers. As many as 90% of European CIOs strongly agree that partnering with the CMO helps to improve th... More

Salesforce is rolling out a series of AI-driven enhancements to the Marketing Cloud, largely centered around improving personalized messaging and engaging with customers in real-ti... More

The application of blockchain will change the way of digital marketing activity, we are familiar with. Blockchain provides the ability for the marketer to remove middlemen in selli... More

While subscriptions remain key, a digital advertising boom could be a bonus for ad-supported streaming platforms.... More

You know the saying “correlation does not equal causation”? Marketers are infamous for equating correlation and causation.... More

Localisation of marketing campaigns is growing in importance as consumers increasingly look to brands to reflect their interests and values. Efforts are extending beyond marketing ... More

New measurement tool completes completes Verizon’s audience analytics suite of TV planning, activation, and reporting tools.... More

As we begin to look at the future beyond "the new normal", it's becoming apparent that we are in a brand new era of digital experiences - and the commerce platforms and solutions r... More

Each month, high-level KPIs such as marketing qualified leads and conversion rates feature prominently in marketing stakeholder reports. But for marketers, the real value is in tra... More

Today, the AI-powered future is here — and we’re living it. AI now affects how we interact with the world around us on a daily basis, and it’s already a commercial powerhouse... More

Data privacy laws are reshaping the future of marketing in the digital age. Consumer marketing opt-in consent and visibility into targeting practices require not just compliance me... More

A consumer’s knowledge that an advertisement has been tailored to their interests changes how they respond, according to a new study co-authored by Yale SOM’s Jiwoong Shin. Fir... More

As the dominance of cookies is crushed and fears around privacy and personalisation grow, AI looks set to play a huge role in allowing brands, companies and organisations to compet... More

Digital marketing is facing upheaval as two of the biggest players in tech wield their power as regulators of internet privacy. How should marketers respond to the challenge?... More

While the top priorities for mobile advertisers remain the same — paid social, display and search — several burgeoning areas are expected to attract more ad dollars, including ... More

For all retailers, international marketplaces are a great way of entering a new market. In 2020, the top 100 online marketplaces worldwide sold $2.6 trillion worth of products. Wit... More

The explosion of streaming content, personalized algorithms and accessible media has opened up the gates for identity-driven exploration. This means that audiences are not quite as... More

As viewer interest in ad-supported video on demand accelerates, marketers are trying to determine how to navigate the channel and avoid new walled gardens.... More

These five areas have changed the world for both B2B and B2C marketers.... More

While other mediums (video, search) need to up-end their current models to adapt to a cookieless world, cookies have never been ingrained within audio’s advertising ecosystem in ... More