Strategy

Stoner Cats, CryptoPunks and Bored Apes. Blockchains and metaverses. Crypto-currencies and non-fungible tokens. Over the past 12 months, as the world has eased out of pandemic cris... More

The report states that global NFT transactions are projected to hit 40 million in the next five years.... More

Social media is the archetypal web2 application – the enabler of the “user-generated web”. But that doesn’t mean it will die out with the onset of the metaverse and web3. I... More

With the advent of streaming services in the music industry, licensers like SESAC have to adapt to audience demands of instant access to their favorite artists using Spotify or App... More

The creator economy is growing at a record-breaking clip. Estimated at around $13.8b in 2021, this sector is re-shaping the way that we consume content. Behind this flood of conten... More

Warner Music Group executives break down how "Running Up That Hill" was added to the Netflix hit and elaborate on how digital platforms have opened up new opportunities for artists... More

Platforms like YouTube, TikTok and Instagram have allowed creators to monetize their content but that comes with revenue and control problems – which Web3 applications can allevi... More

The metaverse isn’t the end of cities. Rather, this evolution of the digital world should be seen as a complement to the physical world, and companies should develop their locati... More

Fox Corp. operates the only one of the four major U.S. broadcast networks that isn’t tied to a major direct-to-consumer subscription streaming play. The company also is the only ... More

The problem, now so drastically different from a decade ago, is not what to read/buy/eat/watch/etc., but figuring out the best thing to read/buy/eat/watch/etc. with my limited time... More

Get ready to see a lot more product placement on streaming service like Prime Video—including products added with editing magic.... More

What’s most striking about the metaverse (and its cousin, Web3) is the emphasis on ownership. Users can have a stake in almost anything; they can vote on decisions about the comm... More

The NFT market might be volatile, but there’s potential in that. Volatility allows investors to develop strategies like buy low, sell high, which creates the possibility for astr... More

Young people today have grown up with the ability to share content with a global community, all at the click of a button. And now, the gap between life online and offline is smalle... More

Talk of the metaverse has reached fever pitch, but many people still don't know what it actually is and how companies can make money from it.... More

What if there was a way to build a new internet? One that was secure, decentralized, democratized and had the power to transform the way we interact with each other in the digital ... More

To build successful content libraries, unsung heroes of the residual teams must accurately predict what will resonate with viewers and forecast what it will cost to procure desired... More

The creator economy has undergone a serious evolution. Social media and the rise of sites to paywall or sell work has enabled anyone to become a creator. It’s difficult to truly ... More

Digital and media asset management has become more complex. It's an integrated process, not just a single asset management system, with many systems and platforms interacting and c... More

The rise of the ‘metaverse’ concept in recent years has opportunities for market research.... More