Adobe has launched Creative Jams, an event series where members of the creative community participate in a fun, competitive environment. Teams work together to complete creative ch... More
Tag Archives: adobe
How Adobe Helps Brands Help Teams in Creative Jams (Forbes)
Three Keys to Working Smarter (Adobe Blog)
People in the modern workforce operate within communities of co-workers, customers, industry peers, and even technology systems. This is changing how we work, as job roles blend to... More
Adobe Advertising Cloud Teams with TuneIn to Prove Targeted Audio Ads Via Smart Speakers is Scalable (GeoMarketing)
Why aim audio ads at smart speakers now? "Almost 80 percent of audio is consumed in places that visual media can’t reach users,” says Adobe Advertising Cloud’s Siddhant Bhati... More
Evolution of the Digital Document: Celebrating Adobe Acrobat’s 25th Anniversary (Adobe Blog)
Acrobat has long since become the lingua franca for exchanging digital documents. In the past year alone, some 200 billion PDFs were opened in Adobe products. Three quarters of the... More
Chromebooks Will Get a Video Editing App with Adobe’s Project Rush (Forbes)
Articles extolling the virtues of Chromebooks almost always mention that they have become powerful enough to handle everything most people do with a computer outside of power-hungr... More
Adobe’s Eadie on the Reunification of Media, Creative Agencies (Beet.TV)
After transparency, back-handers and disintermediation by platforms, media agencies are also facing a competitive challenge from interest shown by big consulting firms. Is this the... More
Adobe is Using AI to Catch Photoshopped Images (Engadget)
Adobe is working on artificial intelligence that can spot the markers of phony photos. In other words, the maker of Photoshop is tapping into machine learning to find out if someon... More
The Future of Making Movie Magic is Very Bright (Adobe Blog)
“It really feels like we are in a new golden age of filmmaking,” says Van Bedient, senior business development manager at Adobe. “The way stories are told and enjoyed is chan... More
Adobe’s Editing App ‘Project Rush’ Syncs All Projects to the Cloud
At the VidCon conference in Anaheim, Calif., June 19, Adobe introduced Project Rush, a new app that it said automatically syncs all of one’s digital workflows to the cloud, enabl... More
Adobe Kicks Off Cannes Lions Activity with the Launch of Attribution IQ (The Drum)
Dubbed Attribution IQ, the new tool sits within Adobe Analytics Cloud and was unveiled to coincide with the opening day of Cannes Lions, with the company claiming that it can help ... More
Adobe CEO: Magento Purchase Expands Market Opportunity
Adobe’s recent $1.68 billion purchase of e-commerce company Magento stands to give Adobe a boost on multiple fronts, starting with the ability to “seamlessly integrate” comme... More
Adobe is Reviving the Stunning Lost Fonts of the Bauhaus (Co.Design)
The project is part of an Adobe initiative called Hidden Treasures that resurfaces design gems from the past in Adobe products–previously, the company recreated the paintbrushes ... More
Adobe Has Created Five Fonts from the Lost Lettering of Original Bauhaus Designers (Adweek)
Adobe has set its sights on the Bauhaus, the short-lived (1919 to 1933) but immensely influential German school of design. And lettering, rather than furniture and architecture, is... More
Adobe’s Project Aero to Let Designers Create AR Content Using Existing Creative Cloud Tools (9to5Mac)
Adobe has introduced what they call Project Aero, a new AR authoring tool for designers and developers. While details are limited at this time, Adobe has promised that Project Aero... More
Connected TV: A Hero is Rising (AdExchanger)
In advertising – where marketers are always on the lookout for a new “hero” format – connected TV has the makings of just such a conflicted hero. The progeny of TV and digi... More
Connected TV: A Hero is Rising (AdExchanger)
In advertising – where marketers are always on the lookout for a new “hero” format – connected TV has the makings of just such a conflicted hero. The progeny of TV and digi... More
Why Adobe’s Magento Acquisition Will Supercharge the Customer Journey (Adweek)
What Adobe, SAP, Salesforce and others before them are attempting to create is a solution that allows for a tighter coupling of solutions thus enabling you to deliver a seamless, c... More
How Adobe’s CIO is Turning Her Team Into Customer and Employee Experience Orchestrators (CMO)
Adobe’s CIO, Cynthia Stoddard, is so committed to ensuring employee experiences are as personalised and strong as customer experiences, she’s dedicated one of her team leaders ... More
Adobe Secures Patent on Data Collection, Use (MediaPost)
A handful of Adobe product managers and software developers have received a patent that collects data from one set of platforms, enforces any restrictions for use of the data colle... More
Adobe Buys Magento for $1.68 Billion to Target E-Commerce (Bloomberg)
Adobe agreed to buy e-commerce company Magento for $1.68 billion, in a bid to capture a bigger slice of the digital-commerce industry. The Photoshop software provider is making its... More