Tag Archives: digital advertising

In modern media, personalization will become increasingly critical in connecting audiences with content and advertising that best align with their interests and preferences. For br... More

The new engine connects an ecosystem of 3D design, manufacturing and creative supply chain tools, including those from Adobe and Getty Images, letting WPP’s artists and designers... More

IAB Europe said the continent’s 28 markets had a combined market value of €69bn, with only Belgium, Spain and Belarus seeing falls in growth for the year. The report found the ... More

While other mediums (video, search) need to up-end their current models to adapt to a cookieless world, cookies have never been ingrained within audio’s advertising ecosystem in ... More

According to Zenith's first adspend forecasts since the start of lockdown, digital advertising is to claim the majority share of total global advertising expenditure for the first ... More

From a technology standpoint, the foundation to address the realities above is a mix of integrated applications traditionally referred to as “adtech” and “martech” that tog... More

Digital advertising continues its march toward dominance. In 2017, digital spending surpassed television advertising in the U.S. for the first time; by 2019, it overtook advertisin... More

Is the connected car market driving innovation in digital advertising, or is pressure from advertisers pushing automakers to commit more deeply to building connected cars? The answ... More

The past 25 years of advertising couldn’t have come as far as it has without data. From channel/platform selection, to targeting and personalization, to effective messaging/posit... More

For 25 years, the digital advertising industry has been evolving and transforming through lots of trial, lots of error, and remarkable creativity and innovation. Together, those fo... More

For 25 years, the digital advertising industry has been evolving and transforming through lots of trial, lots of error, and remarkable creativity and innovation. Together, those fo... More

This is the year when the money spent on digital advertising will finally overtake spending on traditional ads — at least according to the latest forecast from eMarketer. The res... More

Amazon is taking a larger chunk of the U.S. digital ad business than expected this year, according to market research firm eMarketer. EMarketer revised their annual U.S. digital ad... More

TV offers both a broad audience and the means to drive digital response. But to make it even more effective, advertisers should “sync” TV spots with paid-search campaigns in th... More

Ad-ID, which is celebrating its 15th anniversary, has blossomed into an integral subcomponent for many of the world’s leading brands and their trading partners, largely thanks to... More

Amazon is expected to ride a significant uplift in advertising revenues this week as merchants scramble to position themselves to take advantage of the online retailer's annual Pri... More

Many people are starting to talk about the prospect for blockchain to help manage the digital ad supply chain. The reality that blockchain solutions today suffer from a kind of lat... More

Digital advertising has a serious problem: fraud. Widespread fraudulent practices are inflating measures of the traffic that digital ads attract, leading some advertisers to pay hi... More

4G brought about video streaming, app stores, programmatic auctions and an entry point into the world of virtual reality, augmented reality and artificial intelligence. With 5G, ex... More

Advertisers have long been aware of the importance of monitoring frequency when it comes to their messaging. With the rise of the digital age and the countless new ad venues that i... More