Analytics
User Behavior Analytics: What it is and How it Advances Digital Security (Security Intelligence)
With UBA, security personnel can leverage automated visibility into user behavior to minimize certain threat categories confronting their employers.... More
Machine Learning in Cookieless Solutions: Q&A With Simon Halstead, Verizon Media (EW)
Halstead: "Cookies did a lot of things, so moving beyond the current use of cookies for publishers and buyers is going to involve quite a lot of change. There’s no single solutio... More
Salesforce Upgrades ICDP With Better Segmentation, Tighter Integrations (AdExchanger)
Salesforce rolled out a revamped version of its customer data on platform with additional bells and whistles in the form of smarter segmentation, deeper integrations with Tableau a... More
Veritone Introduces Interaction Analytics, Providing Near-Real-Time Insights From Customer Touchpoints
Veritone announced Veritone's Interaction Analytics solutions, pre-configured AI solutions for conversational intelligence that automatically extract insights from customer interac... More
AWS Debuts FinSpace to Simplify Data Management, Analytics for Financial Services
New purpose-built analytics service reduces the time it takes Financial Services Industry (FSI) organizations to find, prepare, and analyze data from months to minutes. (more&helli... More
SAP-NHL App for iPad Delivers Insights for NHL Coaches
Long-time partners SAP and the NHL unveiled new, significant enhancements to the SAP-NHL Coaching Insights mobile app for iPad. These upgrades stemmed from off-season workshops wit... More
Amplitude Unveils the Industry’s First Digital Optimization System
New Amplitude Recommend product applies machine learning for behavioral-based personalization; integrates with and extends industry-leading analytics capabilities to optimize the e... More
Adobe Adds New Automation, AI Capabilities to Experience Manager Cloud Service (ZDNet)
Adobe has announced a new batch of capabilities for its Adobe Experience Manager as a cloud service. Launched a year ago, Adobe's pitch for the AEM cloud service is that it helps s... More
Streaming Culture is Transforming Brand–Audience Engagement (Digiday)
The explosion of streaming content, personalized algorithms and accessible media has opened up the gates for identity-driven exploration. This means that audiences are not quite as... More
Podcasts Could be a Big Winner With the Demise of Cookies (Forbes)
While other mediums (video, search) need to up-end their current models to adapt to a cookieless world, cookies have never been ingrained within audio’s advertising ecosystem in ... More
AWS Powers More Formula One Insights (TVB)
The new F1 insights mean a total of 18 AWS-powered stats will be available to fans by the end of the season. Each of the insights can be displayed as on-screen graphics, that trans... More
IBM Acquires myInvenio to Add Business Process Automation Tools, Analytics (ZDNet)
With IBM, myInvenio's recommendations can be linked to automation tools. The returns on myInvenio revolve around lower operating costs, customer service gains and more efficient op... More
The New Hero of Data Science: The CIO (Forbes)
Two tectonic forces in enterprise infrastructure are on a high-speed collision course: the rise of data science and ML, and increasingly complex security threats. The convergence o... More
AI Can Help Companies Tap New Sources of Data for Analytics (HBR)
Improvements in technology have dramatically changed what enterprise analytics can do, but predictive and descriptive analytics still require time, expertise, and heaps of data, an... More
CFOs Facing an Unprecedented Range of Risks Find an Edge in Analytics (CFO Dive)
CFOs are adapting to an unusually hazardous business landscape by forecasting with advanced data analytics.... More
Salesforce Updates Sales Cloud for More Digital, Data-Driven Sales (ZDNet)
New capabilities include Pipeline Inspection for tracking week-by-week Pipeline changes, as well as the full integration of Trailhead to help onboard new sales reps.... More
Gartner: Data, Analytics to Become ‘Core Business Function’ in 2021 (CIO Dive)
Throughout 2021, companies will see data and analytics as a shared business asset connected to business results, according to the report.... More
PGA TOUR Selects AWS as Official Cloud Provider
AWS and the TOUR are partnering to transform the way golf content is created, distributed, and experienced, bringing fans closer to the action on the course while also helping the ... More
How Low-Code is Transforming Software Development (DXC Technology Blog)
An emerging way to program, known as low-code application development, is transforming the way we create software. With this new approach, we’re creating applications faster and ... More
Gracenote Inclusion Analytics Aims to Boost Hollywood Diversity
While 2020 may have been a banner year for the discussion around diversity and inclusion in the nation, Nielsen’s Gracenote is debuting a new tool to give Hollywood insights into... More