Tag Archives: marketing

2020 brought with it the loss of predictability for brands, and almost every generation and segment of customers (some were new to digital) driven online at an accelerated rate.... More

A new survey of chief marketing officers conducted by Gartner has found that 73% intend to pursue low risk, low return strategies for 2021 – falling back on existing customers to... More

Coronavirus-imposed cancellations of major sporting events have left fans hungry for alternative entertainment, paving the way for CMOs to take a chance on the burgeoning esports m... More

Skills that allowed CMOs to thrive in the past will still hold value, but in 2021, the list of priorities will change. Outsourced CMOs will become even more common. Some high-level... More

COVID-19 has forced marketers across the globe to rethink and reimagine their people, processes, and technologies faster than ever before. There has been unprecedented growth in th... More

While first-party data is at the top of the agenda for marketers in 2021, the report also points to the need for marketers to increase the acquisition of zero-party data, which is ... More

Alicia Tillman on the business of marketing and what a time of crisis has called for from brands.... More

In its marketing, NBCU is using the hit show to let its platform users know how many episodes they get for their subscription dollar.... More

Brands will continue to feel pressure to fill gaps during a patchwork pandemic recovery, while CMOs must juggle intensified mandates around areas like data and commerce.... More

Ad budgets will grow for 2021 but spending will shift to digital, particularly from linear television to over-the-top and connected TV, according to a new study.... More

While few will say they’ll miss 2020 when it’s over, the events of the past year – read: the pandemic – will continue to shape consumer behavior and, in turn, the way brand... More

If brands are to thrive and survive in what’s expected to be a very different holiday buying season, the delivery of positive customer experiences is what will allow them to rise... More

Brands and retailers are desperate to get their employees to post on TikTok. For years, companies have invested in recruiting employee influencers who can put a face to the brand a... More

For more than two decades now, Los Angeles-based M&E advisory firm Davis Communications Group has helped both public, private and emerging companies retain and grow their client ba... More

2021 will be the year that digital experiences, operations, products and ecosystems come of age, according to a new report.... More

Kathleen Hall, Microsoft's chief brand officer, chats about the impact on the brand and marketing side—given how product and messaging are so intertwined at the company, and comp... More

At least a full decade before teasing new music snippets online became Marketing 101, the U.K. band and its label Capitol's ingenious web-heavy strategy propelled Kid A to the top ... More

Major marketers in the days ahead will be trying out ways of making football fans feel part of the action even while quarantined at home.... More

Keywords Studios has acquired Maverick Media, a video games creative marketing agency, in a deal worth up to £3.6mln. The video game development services group said London-based M... More

Marketers have spent almost $100 million to advertise during national broadcasts of live games as professional sports return to television after temporarily suspending seasons due ... More