Tag Archives: Synamedia

At first, raw data directly coming from platforms and devices may seem odd, hard-to-understand numbers from other areas of a company. But the depth and range of powerful insights t... More

Despite the fact that the video industry has been a late adopter of SaaS, the cloud has been a hot topic for the past 10–15 years. For some – including many of our customers �... More

Even if you’ve managed to stay under the pirates’ radar until now, content owners are demanding that you comply with certain security requirements that require watermarking. Ei... More

In our evolving media landscape, one component remains consistent: piracy is the single biggest threat to the media and entertainment industry. In fact, movie and TV piracy sees $1... More

There’s no doubt streaming continues to make waves. In fact, streaming consumption is surpassing viewing time on cable and is trending to be the predominant way of consuming vide... More

As audiences increasingly split their attention between traditional broadcast television and OTT channels, advertisers and media buyers are keen to break down the barriers between ... More

When it comes to video content, the menu is enormous… and growing by the day. The simultaneous explosion of OTT streaming services, social media, and other video sharing platform... More

It’s no secret that the SaaS adoption in the M&E industry has been slower than others – especially among some of the bigger, more established players – but that’s all chang... More

As viewers use more and more streaming services and content rights migrate from one service to another, finding the right the show, event, or movie can be challenging.... More

In today’s ever-evolving advertising landscape, it’s more important than ever for companies to have an addressable advertising infrastructure that is flexible and scalable. ... More

If there’s one phrase that is familiar to everyone across the media industry today, it’s ‘multi-platform’. The need to cater to consumers through an expanding list of chann... More

Per the agreement, Vodafone and its partner AdScanner use event data from Clarissa to measure advertising viewership, while taking into account how viewers’ interactions with the... More

There are thousands of video content providers aggressively vying for eyeballs. And the quantity of available content is just as staggering. Unfortunately, getting all that content... More

Video piracy is on the rise. That’s a fact. But despite the coverage, and concern, about 21st-century swashbucklers armed with a keyboard and Internet connection, how well do we ... More

Video piracy is on the rise. That’s a fact. But despite the coverage, and concern, about 21st-century swashbucklers armed with a keyboard and Internet connection, how well do we ... More

Cellnex chose Synamedia because of vDCM’s proven track record as well as its ability to future-proof RTVE’s infrastructure. For the first time, Cellnex will move to a software-... More

As pirates have continued to grow and multiply, they are increasingly costing the industry billions of dollars in lost revenues. We recognised the need to analyse this growing indu... More

As with golf, there is a huge amount of tapped and untapped data that can support a given video asset. In the past, this data was only partially leveraged due to technology barrier... More

Synamedia has announced its NAB Show line-up of innovative technologies that enable the distribution and delivery of high-quality streaming content across the spectrum of sports, f... More

Synamedia unveiled Quortex Link, an industry-first, pay-as-you-use, self-service multi-tenant SaaS platform for video distribution. It transforms content distribution by removing t... More