Cloud
Adobe Unveils Future of Creative Cloud With Generative AI as a Creative Co-Pilot in Photoshop
The new Firefly-powered Generative Fill is the world’s first co-pilot in creative and design workflows, giving users a magical new way to work by easily adding, extending or remo... More
SAP, Google Cloud Expand Partnership to Build the Future of Open Data and AI For Enterprises
The offering enables customers to build an end-to-end data cloud that brings data from across the enterprise landscape using the SAP Datasphere solution together with Google's data... More
How Augmented Reality and 5G Could Impact Telecommunications (Forbes)
5G has the unique potential to impact AR because of AR's use of 3D displays. This includes displaying 3D CAD/BIM models, such as for construction sites, where users can visualize t... More
Dolby Showcases Global Momentum at CinemaCon 2023
Dolby is celebrating new milestones with more than 290 Dolby Cinema® locations now open globally and the upcoming release of Mission: Impossible - Dead Reckoning Part One, marking... More
Adobe Brings Firefly to its Video Tools (TechCrunch)
New AI-based features include the ability to generate custom sounds and music. Firefly will also help editors create subtitles, logos and title cards by having them describe what t... More
Alteon.io to Challenge Status-Quo Media Industry With Powerhouse Cloud Toolset at NAB 2023
Alteon.io is set to return to the NAB Show in Las Vegas for its second year. NAB Show attendees can visit the Alteon team in the North Hall at booth N1521 for information sessions ... More
How the NHL is Using AI to Predict Key Moments in Games (GeekWire)
At the NHL showcase, AWS demoed a live cloud-based production of the game — a first for the NHL, and a new alternative to the traditional truck-based environment of live sports p... More
Adobe Introduces Firefly, a Human-Driven Creative Approach to Generative AI (Forbes)
Adobe is looking to Firefly to help creative professionals work more efficiently within their existing workflows. This should allow them to produce content faster, while eliminatin... More
Is Apple Aiming to Use AI For Video Compression? (TVB)
The global tech giant has quietly acquired start-up WaveOne, which created artificial intelligence-based video compression software.... More
How the Nation’s Largest Classroom – PBS – Uses AWS to Teach Everyone
As Ira Rubenstein, chief digital and marketing officer at PBS, said in a recent segment of the AWS series The Big Idea, “AWS helped us figure out how to bring 300-plus local stat... More
Why Is M&E Moving to Cloud Media Asset Management? (5th Kind Blog)
Cloud technology isn’t new, but doing cloud media asset management is a fairly controversial topic in the M&E industry.... More
Adobe Creative Cloud Helps Bring Dave Franco’s ‘Somebody I Used to Know’ to Life (Adobe Blog)
Shot in the Pacific Northwest and cut in Los Angeles by a small but mighty team, the film makers needed a set of tools that would allow them to work flexibly, efficiently and remot... More
How Netflix Is Using the Cloud to Get Productions Over the Finish Line (TVB)
Netflix's director of production strategy Jeff Shapiro, and Peter Cioni, director of production business development, talk to TVBEurope about how the streamer is using the cloud to... More
Microsoft Launches Azure OpenAI Service With ChatGPT Coming Soon (The Verge)
Microsoft is rolling out its Azure OpenAI service this week, allowing businesses to integrate tools like DALL-E into their own cloud apps. Microsoft has been testing this Azure ser... More
A Closer Look at Making Amazon’s ‘The Rings of Power’ (Post)
Production took place in New Zealand and visual effects tasks were distributed to a number of studios throughout the world. Employing a cloud workflow was the only way to make the ... More
Media Workflows In the Cloud Is Ultimate End Game For Liverpool Football Club (Wasabi Blog)
Centralising their content in the Wasabi cloud, LFC finds a simple, cost-effective solution for removing data silos and enabling streamlined, collaborative media workflows.... More
Lines Between Gaming and Video Streaming to Blur by 2030 (Verdict)
There is no great mystery as to why traditional streaming platforms would like to get involved in video games: they will need to in order to survive. Moving into video games could ... More
Microsoft Launches Project AirSim, Developed on Azure (TR)
The new platform running on Microsoft Azure builds, trains and tests autonomous aircraft through high-fidelity simulation. The project uses AI to generate huge volumes of data. It ... More
The Next Frontier in Cloud Computing (InfoWorld)
Supercloud? Metacloud? The race is on to name the emerging layer of abstraction and automation that will remove the complexity of multicloud.... More